Have you ever wanted to run a fundraising campaign and stopped because you had no idea how to do it or where to start? If you are that person – this blog explains it all.
Here we have 10 steps of how to start fundraising:
- Form a List
Put together a list of friends, family, co-workers, work out buddies, etc.… (I.e. potential donors). Think creatively here. Do you have neighbours, doctors, sports club members, etc.… that might support you? Remember, it doesn’t hurt to ask so build the biggest list you can by including everyone you can think of.
- Set a Fundraising Goal and Continue to Raise It
Make sure you set a goal. Having something to aim for always helps. And 9 times out of 10 you’ll end up doing better than you originally thought so aim high! Most supporters will set their personal fundraising goal very high to inspire themselves and their donors (i.e. friends and family). Normally, you set your goal when you register, but don’t forget, you can go back and raise your goal as you start to see the fundraising dollars come in. Remember, you’re raising money for a cause you care about. Push yourself to raise more than you ever thought you could.
- Form a Team
A team will be able to raise more money faster and the team atmosphere will help foster friendly competition, inspiration, encouragement, and participation. Get friends and family to spread the word about your fundraising too – they’ll be keen to help you get more sponsors. Teams Rock! Create one if you can.
- Set up an online fundraising page
It’s really easy and people will be able to donate online from wherever they are in the world. This is an invaluable resource, not just for your donors (i.e. the friends and family you’re asking to support you), but also for you as you keep track of your fundraising campaign. You should direct all your contacts to visit your personal web page.
- Spread the word
Tell everyone you know that your fundraising and carry a sponsor form with you at all times.
- Use social media to promote your fundraising
This can help connect you to a vast number of potential supporters.
- Make sure the first pledge on your sponsor form or online fundraising page is a high one
This sets a standard for others. Ask someone who you know will give a larger amount – a parent, partner, close friend – to be the first to donate. Also, ask close friends and family to donate first as other people may then match their generosity.
- Remember Your Inspiration
There’s a reason why you are supporting this cause. Make sure to remember that and bring that same energy to your fundraising efforts. As you go about setting your fundraising goal and sending out personal appeals to your friends and family try including a personal message about why you’re supporting the cause and what the fundraising efforts mean to you. The more personal you can make it the better.
- Ask your workplace to support you
Many companies offer matched giving programmes and will double the amount you raise. Alternatively think about ways that you can fundraise in the office – dress down days, cake sales and guess the baby competitions are good ideas to begin with.
- Send Thank You Notes
It’s a simple thing to do, but also one of the most powerful.
Make sure to say thank you to everyone who supported you. Send emails, write personal notes and thank people in person. Do it every opportunity you get.
Don’t forget to ask for Gift Aid as it means more money goes to your charity.